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In 1924, Bucherer and Rolex began a historic partnership founded on shared values and a passion for excellence. More than a century later, this enduring connection continues, shaped by mutual trust, expertise, and a dedication to excellence.
In 2023, Bucherer became part of the Rolex family, bringing a century-long partnership into a new era. What began as a shared appreciation for exceptional watchmaking has grown into a lasting legacy, one that continues to be shaped by history, heritage, and a vision for the generations ahead.
